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ETIX UNIVERSITY

Etix Live: San Diego

Last Updated: Mar 16, 2018 10:42AM EDT

TUESDAY, FEBRUARY 20TH


Check In + Welcome
(1:00pm - 1:45pm)
Room: Ted Williams
 

CONCURRENT TRACK SESSIONS
 

All Systems Go: You’re Up + Running, What’s Next?
(2:00pm - 3:00pm)
Track: Box Office
Room: Ted Williams
Description:  Whether you’re new to Etix or looking to gain an in-depth understanding of the venue setup process, this session is for you. Learn which department to contact for varying scenarios, review our Etix Dictionary and gain familiarity with the resource tools Etix University has made available to you!
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Innovation Etix
(2:00pm - 3:00pm)
Track: Management
Room: George MacDonald
Description:  Have you wondered what makes Etix unique and special?  We have a team of experts to help you leverage maximum sales for your events but here are a few features that we have that are often overlooked.  In this class we will cover features like what is the benefit of a QR Code and why you would want to use it, whether or not you should mount scanners to the countertop instead of using handhelds, and how our membership platform can be used for VIP Clubs.
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Our House: Venue Management
(3:10pm - 4:10pm)
Track: Box Office
Room: Ted Williams
Description: The Venue Details page has both often overlooked but very important details that affect the online display.  We’ll show you how to review the Venue/Promoter Public Info Page and Online Page View to provide the tools needed to make changes to this page on your own.  Among other features, you’ll also learn where your sales links are found, the methods of payment set up for your venue and how to set up your own Delivery Methods.
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Stop Wasting Advertising Dollars
(3:15pm - 4:15pm)
Track: Marketing
Room: George MacDonald
Description: Traditional advertising, where you pay to access the readers, listeners and viewers of newspapers, radio and tv stations, has given way to a world of direct access to fans through email and social media.  Learn how to grow your audience database and focus on direct and effective one-on-one communication with your fans!
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Your People, Your Profiles: Creating Usernames
(4:15pm - 5:15pm)
Track: Box Office
Room: Ted Williams
Description: There’s a lot to consider when creating logins for your staff who need access to the Etix system. In this session, we’ll cover granting profile-based permissions - giving your users role-appropriate system access. Granting the correct permissions for each profile will enable users to perform role-specific functions within the system. Permission granting at the venue or performance level will also be addressed as well as creating and enabling User Groups (often referred to as selling from holds). Learn about our new supervisor feature and whether this should be setup for your venue.
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Bringing Your Analytics into Focus
(4:30pm - 5:15pm)
Track: Marketing
Room: George MacDonald
Description: We know...trying to make sense of your analytics can be like trying to understand sanskirt. This session will give you the basics of Google Analytics and (more importantly) how to apply these lessons to your marketing strategy.
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WEDNESDAY, FEBRUARY 21ST
 

CONCURRENT TRACK SESSIONS
 

Building a Successful Foundation: Create Performances
(9:00am - 10:15am)
Track: Box Office
Room: Ted Williams
Description: From seating chart review to creating performances, setting sales schedules, and inputting prices, we’re covering the basics and specifics to equip you and your staff with the knowledge to build and review your performances.  
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In the Crosshairs:  Take Your Best Shot at Audience Targeting
(9:00am - 9:30am)
Track: Marketing
Room: George MacDonald
Description: A successful digital campaign for a performance begins with curating the right audience. Understand targeting strategies across different digital platforms to increase your digital ROI.
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Maximizing Your Opportunities
(9:45am - 10:15am)
Track: Marketing
Room: George MacDonald
Description: Enough already!  Don’t let another event pass without a marketing plan that takes full advantage of the event sales cycle: presale, on sale, backend and day of.
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Building a Successful Foundation: Manage Performances
(10:30am - 12:00pm)
Track: Box Office
Room: Ted Williams
Description: So you’re comfortable building your performance, but what happens when someone asks you to restrict a special offer to the first 10 rows in the Orchestra? When you realize you need to add an order fee to the performance and its 10 minutes before the onsale? Don’t panic. This session will focus on equipping your team in the many aspects inherent to performance management. We’ll discuss how to create an event series, apply an order fee, restrict batch print, enable bot stopper, assign price code inventory, passwords and more.  
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How to Analyze + Identify Your Audience
(10:30am - 12:00pm)
Track: Marketing
Room: George MacDonald
Description: Use key tools to discover new trends, see where your buyers are coming from and utilize patron data to your advantage.  Learn how to view your most actionable data in one place to gain insight into ticket purchaser behavior and segment your community of customers to create more targeted email campaigns.
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Lunch
(12:00pm - 1:00pm)
Hotel Terrace
 

The Ticket Office:  Yesterday, Today, and Tomorrow
(1:15pm - 2:15pm)
Track: Management
Room: Ted Williams
Description:  Remember when the Ticket Office used to have a full staff, people would wait in line for an onsale, and how the box office used to be a secured environment?  Now you have to go outside the 4 walls and sell in malls, or corporate offices or at temporary locations, work with fewer team members and are continuously given new initiatives.  This session will address some ways to deal with those challenges and include a discussion on what the Ticket Office of tomorrow looks like.  How will consolidation and automation impact the level of service we are still expected to provide? DOWNLOAD SESSION


Enter Promo Code Here
(1:15pm - 2:30pm)
Track: Box Office
Room: George MacDonald
Description: Learn the difference between performance passwords, password protected price codes, discount codes and passcodes as well as which options work best for your venue marketing initiatives and plans.
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Financial Reporting 101
(2:30pm - 3:30pm)
Track:
Box Office
Room: Ted Williams
Description: Lay the groundwork for understanding reports by covering fundamentals such as report levels, receipt versus revenue reports and which reports should be run to complement each other.
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System Marketing Tools to Make the Most of Your Advertising Dollars
(2:45pm - 3:45pm)
Track:
Marketing
Room: George MacDonald
Description: Discover new ways to make your events even more profitable with our data-focused features designed to increase sales, boost brand awareness and grow your customer database. Learn how to implement system social media features, execute ways to track sales and more.  
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Analyzing Season Ticket Sales: Package Reporting
(3:45pm - 5:00pm)
Track:
Box Office
Room: Ted Williams
Description:  Your season ticket holders are a large source of revenue for you and being able to access the important data.  We will discuss in depth our package reports and how to interpret the information they provide.
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Loyalty Dollars
(4:00pm - 5:00pm)
Track:
Box Office
Room: George MacDonald
Description:  Keep your loyal customers coming back again and again by diving into your demographics data and pinpointing new opportunities for retention.  We will cover the basic loyalty rule and provide thoughts on the best way you can increase revenue by increasing loyalty.
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THURSDAY, FEBRUARY 22ND
 

CONCURRENT TRACK SESSIONS
 

Show Me the $$$
(9:00am - 10:15am)
Track:
Box Office
Room: Ted Williams
Description: This session will cover a range of Accounting Reports from the Organization to Performance Level.  Some of the most commonly used report such as the Ticket Sales Report and Venue Revenue Report will be discussed as well as more rarely run reports such as the User Net Organization Snapshot Report or the Price Code Sales Summary Report.  Show Me the $$$ will teach you why each of these reports is valuable.  
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Season Ticket Holder Entrance Only: Create Packages
(9:00am - 10:00am)
Track:
Box Office
Room: George MacDonald
Description: Are you familiar with the different types of packages the Etix System has?  Learn about the different types and which option works best for your venue.  From creating full season, flex and flex with group packages to setting up prices, we’re covering the necessities to ensure you and your staff hit the ground running.
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Season Ticket Holder Entrance Only: Manage Packages
(10:15am - 11:15am)
Track:
Box Office
Room: George MacDonald
Description: Having a package built is only the first step in your Season Ticket Campaign!  This class will take your package knowledge a step further.  Here we will cover how to generate package renewals, create package payment plans and edit package details.
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Help, My Dog Ate My Tickets: Selling + Order Management
(10:30am - 12:00pm)
Track:
Box Office
Room: Ted Williams
Description: Master the art of selling and handle customer service situations efficiently by becoming an expert in searching orders, reprints, refunds and exchanges.
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Account Manager: Subscription Management
(11:30am - 12:00pm)
Track:
Box Office
Room: George MacDonald
Description: Account Manager is a frequently forgotten season subscription management tool. Take time to learn how to set up Account Manager for your patrons and gain comfortability navigating all features that accompany this season subscription management tool.
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Lunch
(12:00pm - 1:00pm)
Hotel Terrace
 

Hold Those Seats: Inventory Management
(1:00pm - 2:00pm)
Track:
Box Office
Room: Ted Williams
Description: Need to save seats for your presale?  What about accessible seats?  Learn how to control your inventory and adjust on the fly.
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Reducing the Risk: Minimizing Fraud
(1:00pm - 2:15pm)
Track:
Management Track
Room: George MacDonald
Description:  Fraud is an ever-growing problem especially after the shift to chip technology.  Learn the differences between Friendly Fraud and Fraud and what Etix has implemented to help reduce your risk both before and after the transaction.
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Day of Show: Printing, Scanning + More
(2:15pm - 3:30pm)
Track:
Box Office
Room: Ted Williams
Description: In this session we will cover printing tickets, equipment usage, access control and setting up scanning parameters for your venue.  
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Responding to Chargebacks
(2:30pm - 3:30pm)
Track:
Management Track
Room: George MacDonald
Description:  Chargebacks are an unfortunate reality, and there is a lot to learn about them.   In this hour we’ll define what a chargeback is, distinguish between chargeback type, discuss how many you’re receiving and the importance of your response.
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What’s New with Etix?
(3:45pm - 5:00pm)
Track:
Management Track
Room: Ted Williams
Description: Ticketing should be simple and easy. That’s why we think of your customers first when creating ticketing solutions.  Learn what is in the development queue for 2018 and talk one-on-one with our Product team.

 

 


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Etix University

    Email: university@etix.com
  • Client Services

    Phone: 919-653-0516
    Email: clientservices@etix.com

    Hours of Operation:
      Monday: 9am - 6pm
      Tuesday - Friday: 9am - 8pm
      Saturday - Sunday: 10am - 6pm
      (All times EST)

    In case of an after-hours emergency, please call 1-888-891-3849 or email pager@etix.com.
    A member of our 24/7 Client Services team will assist you.

    Mailing Address
    Etix.com
    909 Aviation Parkway Suite 900
    Morrisville, NC 27560
    Fax: 919-653-0580
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