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ETIX UNIVERSITY

Etix Live: Houston

Last Updated: May 14, 2018 10:50AM EDT
TUESDAY, MAY 8TH
 
Check In
(1:00pm - 1:15pm)
Room: Texas I
 
Welcome
(1:15pm - 1:30pm)
Room: Texas I
 
CONCURRENT TRACK CLASSES
 
All Systems Go: You’re Up + Running, What’s Next?
(1:40pm - 2:40pm)
Track: Box Office
Room: Texas I
Instructors:  Leah Finch & Alyssa Newell
Description: Whether you’re new to Etix or looking to gain an in-depth understanding of the venue setup process, this class is for you. Learn which department to contact for varying scenarios, review our Etix Dictionary and gain familiarity with the resource tools Etix University has made available to you!
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Financial Reporting 101
(1:40pm - 2:40pm)
Track: Box Office
Room: Texas II
Instructors:  Mandi Grimm & Krister Larsson
Description: Lay the groundwork for understanding reports by covering fundamentals such as report levels, receipt versus revenue reports and which reports should be run to complement each other.
(2:50pm - 4:20pm)
Track: Box Office
Room: Texas I
Instructors:  Krister Larsson & Mandi Grimm
Description: The Venue Details page has both often overlooked but very important details that affect the online display.  We’ll show you how to review the Venue/Promoter Public Info Page and Online Page View to provide the tools needed to make changes to this page on your own. Among other features, you’ll also learn where your sales links are found, the methods of payment set up for your venue and how to set up your own Delivery Methods.
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Stop Wasting Advertising Dollars
(2:50pm - 3:50pm)
Track: Marketing
Room: Texas II
Instructor: Alexa Colasurdo & Samantha Cuellar
Description: Traditional advertising, where you pay to access the readers, listeners and viewers of newspapers, radio and tv stations, has given way to a world of direct access to fans through email and social media. Learn how to grow your audience database and focus on direct and effective one-on-one communication with your fans!
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Your People, Your Profiles: Creating Usernames
(4:30pm - 5:30pm)
Track: Box Office
Room: Texas I
Instructors:  Alyssa Newell & Kevin Brosseau
Description: There’s a lot to consider when creating logins for your staff who need access to the Etix system. In this class, we’ll cover granting profile-based permissions - giving your users role-appropriate system access. Granting the correct permissions for each profile will enable users to perform role-specific functions within the system. Permission granting at the venue or performance level will also be addressed as well as creating and enabling User Groups (often referred to as selling from holds). Learn about our new supervisor feature and whether this should be setup for your venue.
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Bringing Your Analytics into Focus
(4:00pm - 4:45pm)
Track: Marketing
Room: Texas II
Instructor: Alexa Colasurdo
Description: We know...trying to make sense of your analytics can be like trying to understand sanskirt.  This class will give you the basics of Google Analytics and (more importantly) how to apply these lessons to your marketing strategy.
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Responding to Chargebacks
(4:50pm - 5:40pm)
Track: Management Track
Room: Texas II
Instructors:  Mandi Grimm & Krister Larsson
Description:  Chargebacks are an unfortunate reality, and there is a lot to learn about them.   In this hour we’ll define what a chargeback is, distinguish between chargeback type, discuss how many you’re receiving and the importance of your response.
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WEDNESDAY, MAY 9TH
 
CONCURRENT TRACK CLASSES
 
Building a Successful Foundation: Create Performances
(9:00am - 10:15am)
Track: Box Office
Room: Texas I
Instructors:  Kevin Brosseau & Leah Finch
Description: From seating chart review to creating performances, setting sales schedules, and inputting prices, we’re covering the basics and specifics to equip you and your staff with the knowledge to build and review your performances.  
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In the Crosshairs:  Take Your Best Shot at Audience Targeting
(9:00am - 9:30am)
Track: Marketing
Room: Texas II
Instructor: Alexa Colasurdo
Description: A successful digital campaign for a performance begins with curating the right audience. Understand targeting strategies across different digital platforms to increase your digital ROI.
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Maximizing Your Opportunities
(9:45am - 10:15am)
Track: Marketing
Room: Texas II
Instructors: Alexa Colasurdo & Samantha Cuellar
Description: Enough already!  Don’t let another event pass without a marketing plan that takes full advantage of the event sales cycle: presale, on sale, backend and day of.
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Building a Successful Foundation: Manage Performances
(10:30am - 12:00pm)
Track: Box Office
Room: Texas I
Instructors:  Krister Larsson & Leah Finch
Description: So you’re comfortable building your performance, but what happens when someone asks you to restrict a special offer to the first 10 rows in the Orchestra? When you realize you need to add an order fee to the performance and its 10 minutes before the onsale? Don’t panic. This class will focus on equipping your team in the many aspects inherent to performance management. We’ll discuss how to create an event series, apply an order fee, restrict batch print, enable bot stopper, assign price code inventory, passwords and more.  
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Enter Promo Code Here
(10:30am - 12:00pm)
Track: Box Office
Room: Texas II
Instructors:  Alyssa Newell & Mandi Grimm
Description: Learn the difference between performance passwords, password protected price codes, discount codes and passcodes as well as which options work best for your venue marketing initiatives and plans.
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Lunch
(12:00pm - 1:00pm)
Hotel
 
Hold Those Seats: Inventory Management
(1:15pm - 2:15pm)
Track: Box Office
Room: Texas I
Instructors: Leah Finch & Kevin Brosseau
Description: Need to save seats for your presale?  What about accessible seats? Learn how to control your inventory and adjust on the fly.
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System Marketing Tools to Make the Most of Your Advertising Dollars
(1:15pm - 2:15pm)
Track: Marketing
Room: Texas II
Instructors: Alyssa Newell & Mandi Grimm
Description: Discover new ways to make your events even more profitable with our data-focused features designed to increase sales, boost brand awareness and grow your customer database. Learn how to implement system social media features, execute ways to track sales and more.
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Amp Up Your Performance: Advanced Performance Management
(2:30pm - 3:45pm)
Track: Box Office
Room: Texas I
Instructors: Krister Larsson & Kevin Brosseau
Description: Ready to take your Performance Management to the next level? Join us for this class which will teach you how to Create your own Print at Home Ticket, Preview your Cobrand, and learn what the Ticket Availability Indicator is. These features go a long way to enhance the purchase experience for your patrons. Join us and learn how to add all the bells and whistles to your shows!
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How to Analyze + Identify Your Audience
(2:30pm - 4:00pm)
Track: Marketing
Room: Texas II
Instructors: Alyssa Newell & Leah Finch
Description: Use key tools to discover new trends, see where your buyers are coming from and utilize patron data to your advantage.  Learn how to view your most actionable data in one place to gain insight into ticket purchaser behavior and segment your community of customers to create more targeted email campaigns.
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Show Me the $$$
(4:00pm - 5:15pm)
Track: Box Office
Room: Texas I
Instructors: Mandi Grimm & Krister Larsson
Description: This class will cover a range of Accounting Reports from the Organization to Performance Level.  Some of the most commonly used report such as the Ticket Sales Report and Venue Revenue Report will be discussed as well as more rarely run reports such as the User Net Organization Snapshot Report or the Price Code Sales Summary Report.  Show Me the $$$ will teach you why each of these reports is valuable.
(4:15pm - 5:15pm)
Track: Management
Room: Texas II
Instructors: Kevin Brosseau & Alyssa Newell
Description:  This class will focus on sharing the tools your Client Services Team has available to build or change your performances quickly. Did you know we can mass create performances for you? Join us for a class to learn what is available to you to make your life easier.
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THURSDAY, MAY 10TH
 
CONCURRENT TRACK CLASSES
 
The Reason We’re Here: Selling Tickets
(9:00am - 9:30am)
Track: Box Office
Room: Texas I
Instructors: Leah Finch & Alyssa Newell
Description: Master the art of selling through our various sell screens and determine which is best for your business practice.
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Season Ticket Holder Entrance: Create Packages
(9:00am - 9:45am)
Track: Box Office
Room: Texas II
Instructors: Krister Larsson & Mandi Grimm
Description: Are you familiar with the different types of packages within the Etix System? From creating full season, flex and flex with group packages to setting up prices, we’re covering the necessities to ensure you and your staff hit the ground running.  
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Help, My Dog Ate My Tickets: Order Management
(9:45am - 10:45am)
Track: Box Office
Room: Texas I
Instructors: Leah Finch & Alyssa Newell
Description: Handle customer service situations efficiently by becoming an expert in searching orders, reprints, refunds and exchanges.
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Season Ticket Holder Entrance: Manage Packages
(10:00am - 10:45am)
Track: Box Office
Room: Texas II
Instructors: Kevin Brosseau & Krister Larsson
Description: Having a package built is only the first step in your Season Ticket Campaign!  This class will take your package expertise to the next level. Here we will cover how to generate package renewals, create package payment plans and edit package details.
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The People, Their Details: Customers Profiles
(11:00am - 11:30am)
Track: Box Office
Room: Texas I
Instructors: Alyssa Newell & Leah Finch
Description: Keeping your Customer Database is crucial for reaching your repeat patrons.  Learn how to create a customer record, how this differs from an order and why you want to keep this information consistent.
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Account Manager: Subscription Management
(11:00am - 11:30am)
Track: Box Office
Room: Texas II
Instructors: Kevin Brosseau & Krister Larsson
Description: Account Manager is a frequently forgotten season subscription management tool.  Take time to learn how to set up Account Manager for your patrons and gain comfortability navigating all features that accompany this season subscription management tool.
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Groups, Groups, Groups!: Ticket Reservations
(11:45am - 12:15pm)
Track: Box Office
Room: Texas I
Instructors: Alyssa Newell & Leah Finch
Description: Many clients don’t utilize the Ticket Reserve function in the system. However, if you have a Group Sales Department, this feature is for you! Place seats into an order for those clients, allow for them to make a payment and you to release seats later.
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Analyzing Season Ticket Sales: Package Reporting
(11:45am - 12:15pm)
Track: Box Office
Room: Texas II
Instructors:  Mandi Grimm & Krister Larsson
Description:  Your season ticket holders are a large source of revenue  and package reporting will allow you to access this important data.  We will discuss package reports in depth and how to interpret the information they provide.
Download Class Reference Guide
(12:00pm - 1:00pm)
Hotel
 
Day of Show: Printing, Scanning + More
(1:15pm - 2:15pm)
Track: Box Office
Room: Texas I
Instructors: Kevin Brosseau & Alyssa Newell
Description: In this class we will cover printing tickets, equipment usage, access control and setting up scanning parameters for your venue.  
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Reducing the Risk: Minimizing Fraud
(1:15pm - 2:15pm)
Track: Management Track
Room: Texas II
Instructors:  Mandi Grimm & Krister Larsson
Description:  Fraud is an ever-growing problem especially after the shift to chip technology.  Learn the differences between Friendly Fraud and Fraud and what Etix has implemented to help reduce your risk both before and after the transaction.
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Day of Show Reporting
(2:30pm - 3:30pm)
Track: Box Office
Room: Texas I
Instructors: Mandi Grimm & Krister Larsson
Description:  Learn which reports are going to help you settle with artist management, how to read scan reports and investigate any questions that you may be asked during an event.
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Members Only
(2:30pm - 3:30pm)
Track: Box Office
Room: Texas II
Instructors: Alyssa Newell & Kevin Brosseau
Description:  Learn how to implement the Membership platform for your Organization and determine the best way to give your members discounts and specials not available to the general public.
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What’s New with Etix?
(3:45pm - 5:00pm)
Track: Management Track
Room: Texas I
Instructors: Panel
Description: Ticketing should be simple and easy. That’s why we think of your customers first when creating ticketing solutions.  Learn what is in the development queue for 2018 and talk one-on-one with our Product team.
 

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Etix University

    Email: university@etix.com
  • Client Services

    Phone: 919-653-0516
    Email: clientservices@etix.com

    Hours of Operation:
      Monday: 9am - 6pm
      Tuesday - Friday: 9am - 8pm
      Saturday - Sunday: 10am - 6pm
      (All times EST)

    In case of an after-hours emergency, please call 1-888-891-3849 or email pager@etix.com.
    A member of our 24/7 Client Services team will assist you.

    Mailing Address
    Etix.com
    909 Aviation Parkway Suite 900
    Morrisville, NC 27560
    Fax: 919-653-0580
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