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ETIX UNIVERSITY

Etix Live! San Diego 2020

Last Updated: Dec 17, 2019 11:55AM EST
Etix Live Schedule of Events
February 11 - 13, 2020
Residence Inn San Diego Downtown / Bayfront
hello.etix.com | @EtixLive | #EtixLive
All class topics and times are subject to change.

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LAYING A SOLID FOUNDATION: ETIX BOOT CAMP
Note: These are optional beginner classes. Please make sure you have registered for Etix Live as well.
 
All Systems Go: You’re Up & Running, What’s Next?
9:30 am - 10:15 am
Track: Box Office
Room: George McDonald
Description: Whether you’re new to Etix or looking to know who to contact when, this class is for you. Review our Etix Dictionary and gain familiarity with the resources Etix University has made available to you! 
 
Building a Successful Foundation: Create Performances
10:30 am - 11:45 am
Track: Box Office
Room: George McDonald
Description: From inserting imperative performance details to setting sales schedules, and inputting pricing, we’re covering the basics and specifics to equip you and your staff with the knowledge to build and review your performances. 
 
Data Focused, Dollar Driven: Financial Reporting 101
12:00 pm - 12:45 pm
Track: Box Office
Room: George McDonald
Description: Lay the groundwork for understanding reports by covering fundamentals such as report levels, receipt versus revenue reports and which reports should be run to complement each other. 
 
TIS’ YOUR SEASON: PACKAGE BOOT CAMP
Note: These are optional beginner classes. Please make sure you have registered for Etix Live as well.
 
Season Ticket Holder Entrance: Create Packages
9:00 am - 9:45 am
Track: Box Office
Room: Jack Graham
Description: Are you familiar with the different types of packages within the Etix System? From creating full season, flex and flex with group packages to setting up prices, we’re covering the necessities to ensure you and your staff hit the ground running. 
 
Season Ticket Holder Entrance: Manage Packages
10:00 am - 10:45 am
Track: Box Office
Room: Jack Graham
Description: Having a package built is only the first step in your Season Ticket Campaign! This class will take your package expertise to the next level. Here we will cover how to edit package details, distribute the price of your package and more!
 
Renewals + Account Manager: Subscription Management
11:00 am - 12:00 pm
Track: Box Office
Room: Jack Graham
Description: Account Manager is a frequently forgotten season subscription management tool.  Take time to learn how to set up Account Manager for your patrons and gain comfortability navigating all features that accompany this season subscription management tool. Additionally, learn how to generate renewals by rolling over orders from one year to the next.
 
Analyzing Season Ticket Sales: Package Reporting
12:15 pm - 12:45 pm
Track: Box Office
Room: Jack Graham
Description:  Your season ticket holders are a large source of revenue and package reporting will allow you to access this important data.  We will discuss package reports in-depth and how to interpret the information they provide.
 
MEMBERS ONLY: MEMBERSHIP BOOT CAMP
Note: These are optional beginner classes. Please make sure you have registered for Etix Live as well.
 
Master Memberships: Create + Sell Subscriptions
9:00 am - 10:00 am
Track: Box Office
Room: Luke Easter
Description: Learn how to implement the Membership platform for your Organization and determine the best way to give your members discounts and specials not available to the general public.
 
Master Memberships: Manage Subscriptions
10:15 am - 11:15 am
Track: Box Office
Room: Luke Easter
Description: Learn how to manage your current members through subscription updates and renewals.  
 
Analyzing Member Sales: Membership Reporting
11:30 am - 12:30 pm
Track: Box Office
Room: Luke Easter
Description: Review the membership reporting suite to find the best report to track sales and view member activity.
 

REGULAR PROGRAMMING

 
Tuesday, February 11th, 2020
 
CONCURRENT TRACK CLASSES
 
Welcome Lunch + Check In
12:45pm - 2:00pm
Hotel Terrace
 
Our House: Venue Management
2:30pm - 3:45pm
Track: Box Office
Room: George McDonald
Description: The Venue Details page has both often overlooked but important details that affect the online display. We’ll show you how to review and make changes to your Venue/Promoter Public Info and Online Page View. Among other features, you’ll also learn where your sales links are found, the methods of payment being utilized by your venue and how to create your own delivery methods.
 
Be Prepared: Responding to Chargebacks
2:30pm - 3:30pm
Track: Management Track
Room: Jack Graham
Description: Chargebacks are a necessary part of business and must be responded to. In this class, we will discuss some of the information to include in your responses and why a template can help you win more chargebacks. We'll share with you what we've found has led to increased win rates.
 
Event Life Cycle: Maximize Your Marketing Opportunities
2:30pm - 4:30pm 
Track: Marketing
Room: Luke Easter
Description: Every event has a "life cycle" - an announcement, an onsale, the event day, and more! The best marketers know how to match the right marketing tools with the right message at the right time. 
 
Reducing the Risk: Minimizing Fraud
3:45pm - 4:45pm
Track: Management Track
Room: Jack Graham
Description: Fraud is an ever-growing problem especially after the shift to chip technology.  Learn the differences between Friendly Fraud and Fraud and what Etix has implemented to help reduce your risk both before and after the transaction.
 
Your People, Your Profiles: Creating Usernames
4:00pm - 5:00pm
Track: Box Office
Room: George McDonald
Description: There’s a lot to consider when creating usernames for your staff who need access to the Etix system. In this class, we’ll cover granting profile-based permissions, i.e., giving your users role-appropriate system access. Granting the correct permissions for each profile will enable users to perform role-specific functions within the system. Permission granting at the venue or performance level will also be addressed as well as creating and enabling User Groups (often referred to as selling from holds). Learn about our supervisor feature and whether this should be set up for your venue. 
 
Your Frontline Defense: System Fraud Tools
5:00pm - 6:00pm
Track: Management Track
Room: Jack Graham
Description: What happens when your patron’s data is compromised?  The good news is Etix has Customer Limits, Zip Code Restrictions and the Multiple Customer Order Report to help you minimize the impact of fraudulent orders being placed.
 
Stop Wasting Advertising Dollars
4:45pm - 5:30pm
Track: Marketing
Room: Luke Easter
Description: Traditional advertising, where you pay to access the readers, listeners and viewers of newspapers, radio and tv stations, has given way to a world of direct access to fans through email and social media.  Learn how to grow your audience database and focus on direct and effective one-on-one communication with your fans!
 
It’s Gonna be the Main Event: Event Series Creation
5:15pm - 5:45pm
Track: Box Office
Room: George McDonald
Description: The Event Series allows you to tie multiple performances together to create a sales link or run specific reports. This class will cover all the details associated with the Event Series feature and its use. 
 
Mix + Mingle
6:00pm - 8:00pm
Room: Hotel Terrace 
Join us for a happy hour to connect and network with other industry professionals.  Drinks and light appetizers provided.
 

REGULAR PROGRAMMING

Wednesday, February 12th, 2020

CONCURRENT TRACK CLASSES

 
Hold Those Seats: Inventory Management
9:00am - 10:00am
Track: Box Office
Room: George McDonald
Description: Need to open or hold seats for your presale? How about identify your obstructed seats? Learn how to control your inventory and adjust on the fly. 
 
Amp Up Your Performance: Advanced Performance Management
9:00am - 10:00am
Track: Box Office
Room: Jack Graham
Description: Ready to take your Performance Management to the next level?  Join us for this class which will teach you how to Create your own Print at Home Ticket, Preview your Cobrand, and learn what the Ticket Availability Indicator is.  These features go a long way to enhance the purchase experience for your patrons. Join us and learn how to add all the bells and whistles to your shows!
 
Calling All Marketers: Etix Tools to Amplify Your Strategy
9:15am - 10:00am
Track: Marketing
Room: Luke Easter
Description: Curious how your event stacks up year over year? Not seeing the conversions you expected for your paid search campaign? Noticing lower engagement on your weekly eblasts? Use Etix resources to answer your burning marketing questions and advance your campaigns!
 
Accuracy Matters: Seating Chart Review
10:15am - 11:00am
Track: Box Office
Room: George McDonald
Description: There are multiple steps to make sure your seating chart is correct before you sell a ticket. This class will teach you how to verify your manifest, check your scaling, and substantiate your capacity by price level. 
 
Making ADA a Breeze: Accessible Seating  
10:15am - 10:45am
Track: Box Office
Room: Jack Graham
Description: Selling accessible tickets through all sales channels is not just a convenience for your patrons that need the seats—it’s the law! This class will “sail” through the steps to get your accessible seating onsale just like your non-accessible seating.
 
Tracking: Understand Your Audience Funnel
10:15am - 10:45am
Track: Marketing
Room: Luke Easter
Description: Discover the path your audience takes from an ad to your website to Etix and everywhere in between! We’ll show you where to find this info and how to make sure you’re tracking the right users.
 
The Reason We’re Here:  Selling Tickets
11:15am - 12:00pm
Track: Box Office
Room: George McDonald
Description: Master the art of selling through our various sell screens and determine which is best for your business practice.
 
Show Me The $$$:  Venue Financial Reports
11:00am - 12:00pm
Track: Box Office
Room: Jack Graham
Description: This class will cover a selection of Accounting Reports from the Organization to Performance Level. Some of the most commonly used reports such as the Ticket Sales Report and Venue Revenue Report will be discussed as well as how to use these reports to complement each other. 
 

Client Services Secrets: Etix Admin Tools

11:00am - 12:00pm

Track: Management

Room: Luke Easter

Description: This class will focus on sharing the tools your Client Services team has available to build or change your performances quickly. Did you know we can mass create performances for you?   Join us to learn what our team can do to make your life easier.

 

Lunch

12:15pm - 1:15pm

Hotel Terrace

 

The People, Their Details:  Customer Profiles

1:30pm - 2:00pm

Track: Box Office

Room: George McDonald

Description: Keeping your Customer Database is crucial for reaching your repeat patrons. Learn how to create a customer record, how this differs from an order and why you want to keep this information consistent.

 

Learning Layouts: Creating Print-at-Home Templates

1:30pm - 2:00pm

Track: Box Office

Room: Jack Graham

Description: We know the way to make your print-at-home tickets look great in no time flat! Customized print-at-home tickets can generate revenue for your venue and enhance the look of your tickets.

 

Make the Most of Your Advertising Dollars: System Marketing Tools

1:30pm - 3:00pm

Track: Marketing

Room: Luke Easter

Description: Discover new ways to make your events even more profitable with our data-focused features designed to increase sales, boost brand awareness and grow your customer database.  Learn how to implement system social media features, execute ways to track sales and more. 

 

Help, My Dog Ate My Tickets: Order Management

2:15pm - 3:00pm

Track: Box Office

Room: George McDonald

Description: Handle customer service situations efficiently by becoming an expert in order search, reprints and refunds. 

 

Money in the Bank: Cash Drawer Management

2:15pm - 3:15pm

Track: Box Office

Room: Jack Graham

Description: The Etix Cash Drawer feature allows Supervisors to record the sellers starting bank, money added or removed from the bank and track sales for easy settlement at the end of the shift. Learn how to use this feature for your box office sellers whether you have 2 or 101 sellers.

 

Adjust on the Fly: Exchanges + Reclass

3:15pm - 4:00pm

Room: George McDonald

Track: Box Office

Description: Exchanging and Reclassing tickets is something every box office supervisor should be comfortable doing. However, do you know the permissions needed to perform this function or understand how these tickets show on reports? This class will allow you to gain the confidence needed to perform these functions successfully.

 

The Word is Out: Generating System Email

3:15pm - 4:00pm

Track: Marketing

Room: Luke Easter

Description:

Do you utilize the various email tools available within the Etix system? Did you know you can customize confirmation emails? Take a step in the right direction and leave confident you're using all system email capabilities available to you.

 
 

It’s a Balancing Act: Seller’s Cash Reports

3:30pm - 4:15pm

Track: Box Office

Room: Jack Graham

Description: It’s true: We have many Cash Reports that a venue can employ to balance sellers. In this class, we’ll review commonly used Cash Reports and discuss the most helpful reports as identified by class-peers. We’ll then point out where to locate these reports and cover how to read them. So bring your questions (or email us ahead of time) and leave knowing you are using the best reports for your venue.

 

Groups, Groups, Groups! Ticket Reservations

4:15pm - 5:00pm

Track: Box Office

Room: George McDonald

Description: Many clients don’t utilize the Ticket Reserve function in the system. However, if you have group sales or season tickets, this feature is for you! Place seats into an order for patrons and allow them to make a down payment, a series of partial payments or pay at a later date.

 

Roundtables

4:15pm - 5:00pm

Track: Management

Room: Luke Easter

Description: Discuss key ticketing and event marketing topics with your peers and exchange ideas on best practices in this free-form series of table sessions.

 

Sip. Savor. See. Happy Hour + Equipment Expo

5:00pm - 7:00pm

Room: Hotel Terrace + PreFunction Area

Description: Come explore the equipment Etix has to offer with a drink in hand.  Experience a hands-on demo of scanners, printers, and more. Drinks and light appetizers provided.

 

REGULAR PROGRAMMING

Thursday, February 13th, 2020

 

CONCURRENT TRACK CLASSES

 

Day of Show:  Reporting

9:00am - 9:45am

Track: Box Office

Room: George McDonald

Description: Learn which reports are going to help you settle with artist management, how to read scan reports and investigate any questions you may be asked during an event.

 

Enter Promo Code Here: Passwords, Discount Codes + Passcodes

9:00am - 10:00am

Track: Box Office

Room: Jack Graham

Description: Learn the difference between performance passwords, password-protected price codes, discount codes and passcodes, as well as which options work best for your venue marketing initiatives and plans.

 

Learning Lab 

9:00 am - 12:00 pm

Room: Luke Easter

Description: Connect one-on-one with Etix University instructors, ask us questions, and learn more about using the Etix system.

 

Day of Show:  Printing

10:00am - 10:45am

Track: Box Office

Room: George McDonald

Description: In this class, we will cover everything from Batch Printing Will Call to Resetting the Batch Print if an error has been made. 

 

It’s All in the Cards: Card-Specific Presale

10:15am - 11:00am

Track: Box Office

Room: Jack Graham

Description: Has a promoter asked you to set up a card-specific presale or to let their cardholders enter a special number to buy tickets? This class will explain the process so you can create a custom link for these cards on your own!

 

Day of Show:  Scanning

11:00am - 12:00pm

Track: Box Office

Room: George McDonald

Description: This advanced class will cover reviewing and setting up scan parameters. If you’ve wanted your ticket to scan three times a day for a week but didn’t know how to put your access control in place, this class is for you. 

 

If It’s Free, It’s Me: Buy X Get Y

11:15am - 12:00pm

Track: Box Office

Room: Jack Graham

Description: Learn how to set up Buy X Get Y offers on your General Admission performances, how the qualifies and rewards appear to patrons, and the reporting to correlate with the offers.

 

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Etix University

    Email: university@etix.com
  • Client Services

    Phone: 919-653-0516
    Email: clientservices@etix.com

    Hours of Operation:
      Monday: 9am - 6pm
      Tuesday - Friday: 9am - 8pm
      Saturday - Sunday: 10am - 6pm
      (All times EST)

    In case of an after-hours emergency, please call 1-888-891-3849 or email pager@etix.com.
    A member of our 24/7 Client Services team will assist you.

    Mailing Address
    Etix.com
    909 Aviation Parkway Suite 900
    Morrisville, NC 27560
    Fax: 919-653-0580
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